Blake Nielson is Chief Information and Technology Officer (CITO) at Nation Safe Drivers, where he leads the company’s technology strategy, software development, and digital innovation initiatives.
Nielson’s primary objective is leveraging emerging technologies to deliver scalable, secure, and customer-focused solutions that empower dealers, agents, and business partners while driving operational excellence across the organization. Nielson’s career has been defined by more than 30 years of technology leadership in the automotive industry and an entrepreneurial mindset rooted in innovation, integrity, and collaboration. A former professional bull rider, he brings a fearless, solutions-oriented perspective to every challenge, believing that the best technology is built by exceptional teams working toward a common vision. As co-founder of Arkona, he helped develop one of the automotive industry’s leading dealer management systems, technology that continues to serve dealerships today following the company’s acquisition by Dealertrack.
Throughout his career, Nielson has held executive technology leadership roles at Dealertrack, Solera, Revolos, and Protective Asset Protection, where he led high-performing teams responsible for developing transformative software solutions for dealerships, repair facilities, insurers, and vehicle protection providers. At Nation Safe Drivers, he continues to advance innovative technologies that strengthen business performance, enhance customer experiences, and support the company’s long-term growth.
For more information, visit www.gonsd.com
